PRO INSIGHTS

Expert Ideas to Grow Your Business

Success stories, marketing tips, and practical resources for home improvement pros

PROVEN RESULTS

Advertiser Success Stories

PRO INSIGHTS

Marketing Tips & Tricks

Employees Take Ownership

Building a Culture Where Employees Take Ownership of Their Work

Strong businesses depend on employees who care about their work and take pride in doing the job right.
Contractor with Homeowner

Why Post-Project Follow-Up Is Gaining Importance in Home Services

When it comes to home services, a customer's final impression often determines whether you get a repeat call, a referral
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Zero-Click Search Trends and What They Mean for Brand Visibility

There was once a time when going through search results involved clicking on websites for more information.
Homeowner reading TheHomeMag

How Smart Contractors Use Print ‘Add-Ons’ to Get More Calls Without Increasing Spend

A lot of homeowners receive offers and advertisements in the mail from contractors hoping to get their business.
Hard Conversations

The Hard Conversations That Define Your Workplace Culture

When you’re running a hands-on business, you aren't just managing projects; you’re managing people.
Tradeoff Between Volume and Margin

The Tradeoff Between Volume and Margin (in Home Improvement Businesses)

Most home improvement business owners chase one thing first: more jobs. It feels simple.
Value of Email Campaigns

The Value of Email Campaigns for Staying Connected with Customers

Losing touch with past customers is one of the easiest ways to lose future work.
Busy Business Owner

What Consistent Marketing Actually Looks Like for a Busy Business Owner

If you’re out in the field running a hands-on business, your schedule is probably already bursting at the seams.
Grow Your Home Improvement Business

Grow Your Home Improvement Business With Email

Email campaigns are powerful tools for keeping your business top of mind and connecting with customers.
Building Ownership Mindsets

Building Ownership Mindsets Instead of “Clock-In, Clock-Out” Teams

In many workplaces, employees simply complete their assigned tasks and move on.
Building Digital Trust Signals

Reputation Marketing Beyond Reviews: Building Digital Trust Signals

Reputation marketing is a critical component of modern marketing strategy.
Visual Project Timelines

How Visual Project Timelines Improve Client Confidence and Decision-Making

Uncertainty is one of the biggest reasons homeowners hesitate during a project.
Zero Click Search Results Are Changing Digital Marketing Strategy

How Zero-Click Search Results Are Changing Digital Marketing Strategy

Search behavior has changed faster than many marketing strategies.
Why Employees Stay Longer

Why Employees Stay Longer When Expectations Are Clearly Defined

Regardless of your industry, employee retention can be a continuous challenge.
From Guesswork to Growth

From Guesswork to Growth: How a Media Partner Helps You Reach the Right Homeowners

Growing your business should feel intentional, not uncertain.
Digital Content That Educates Homeowners

Creating Digital Content That Educates Homeowners Without Overwhelming Them

When you create digital content for homeowners, clarity is everything.
Unspoken Rules Shape Employee Behavior

How Unspoken Rules Shape Employee Behavior; For Better or Worse

Every workplace has its own set of unwritten expectations.
Growing Role of Virtual Design

The Growing Role of Virtual Design and Visualization in Home Renovations

Home renovations can be stressful for both homeowners and builders.
Consistent Messaging Matters

Why Consistent Messaging Matters Across Digital and Local Advertising

Modern businesses thrive when they connect with their audience across multiple channels.
Audience Insights to Create Tailored Messaging

How a Professional Team Uses Audience Insights to Create Tailored Messaging Across All Channels

Running a business today isn't just about building a good product or providing solid service.

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