FRANCHISE OPPORTUNITIES
Build a Local Media Business Backed by a National Brand
For over 20 years, TheHomeMag franchise owners have helped local home improvement businesses reach high-value homeowners, and built thriving businesses in the process.
FIND YOUR FIT
Is TheHomeMag Franchise
Right for You?
This may be a fit if you are:
Ready to own and operate a full-time business- Comfortable building relationships with local business owners
- Interested in advertising, media, home improvement, or local sales
- Looking for a model backed by systems, support, and an established brand
A Franchising Blueprint for Success
TheHomeMag began franchising just four years after the first issue launched. Since then, the franchise network has grown around a simple idea: local owner-operators helping home improvement businesses connect with homeowners.
Today, franchise owners have access to a proven print model, email, and growing digital products, shared resources, and a collaborative network built to support long-term growth.
We provide the program, supplier partnerships, extensive experience, and in-depth support to guide you in owning and operating your local edition of TheHomeMag — so you can focus on what matters most: building relationships and helping local businesses thrive.
A Suite of Proven Solutions
TheHomeMag gives franchise owners a full range of solutions to offer local home improvement businesses in their market.
Mailbox
Magazine ads, direct mail, and oversized inserts delivered straight to mailboxes.
Inbox
Targeted homeowner email campaigns that keep local home pros top of mind.
Online
Online directory and digital visibility for local home improvement pros.
Certified
Third-party certification, a trusted badge, and a $5,000 project guarantee.
WHY FRANCHISE?
A Model Built on Simplicity and Effectiveness
No Expensive
Build-Out Required
No prime real estate leases, no lengthy build-outs, no specialized equipment. The model is designed to be accessible and profitable from day one.
A Collaborative
Network Behind You
TheHomeMag’s franchise environment fosters innovation, sharing of best practices, and continuous improvement across every market.
Collective
Buying Power
Collective buying power and client-intelligence efficiencies bring proven systems and savings to each franchise owner.
Proven Systems
From Day One
We provide the program, supplier partnerships, research, and in-depth support — so you can focus on relationships and growth.
TheHomeMag Franchise
by the Numbers
*2025 Franchise Data
$1.97M
Average annual gross revenue
$433K
Average annual net profit
22%
Average net profit margin
MARKET AVAILABILITY
Find Your Market
While we’ve grown to 68 locations and mail more than 100 million magazines annually, a number of strong markets are available.
- Coastal CT
- Detroit, MI
- Hartford, CT
- Knoxville, TN
- Albuquerque, NM
- Baltimore, MD
- Birmingham, AL
- Louisville, KY
- Memphis, TN
- Milwaukee, WI
- Northern NJ
- Savannah, GA
- Southern NJ
- Greensboro, NC
FAQS
Frequently Asked Questions
What is the cost to become a franchisee?
The amount of capital we require ranges from $200,000 to $350,000, depending on the market selected. The majority of this capital is in place for you as capital reserve as you launch and become profitable.
What is the Franchise Fee and the Royalty percentage?
The IFF (Initial Franchise Fee) ranges from $30,000 for a hometown market, $60,000 for a Standard Market, and $100,000 for a Double Market. The Royalty is a flat 7% of gross revenue for every Issue you publish.
How long does it take to get up and running?
From your initial inquiry, the timing is roughly 6 months before your first magazine lands in the mailbox. Timing depends on our mutual discovery and seasonal timing.
Do I need experience?
In business, ideally. It does help speed up the growth curve if you have print advertising or home improvement business experience, particularly in the market you select.
How much can I expect to make as a franchise owner?
That’s too broad a question to answer, and the variables are many. Your ability to become profitable is directly tied to adding regular, recurring advertising clients to your base. If we get to that point, we will share models to help you understand your exposure well before you commit to becoming a franchisee.
Am I able to do this part-time?
The short answer is no. We require our magazine owners to commit to this full-time with both feet in the boat. This requires the leader with skin in the game to lead the business and to pull from the front 24/7. This is not a passive income model, but rather a hands-on, lead-by-example, and commitment business.
What's the process?
Once we connect and mutually feel there may be a fit, you will complete a Request for Franchise Consideration – a short, non-committal document to tell us about you. After vetting, you may move on to the Franchise Disclosure Document phase – your time to review our current 2026 FDD, contact our franchise operators, and conduct your full due diligence to determine whether this business and model are for you.
If you remain interested, we will discuss timing and market specifics and determine when you would like to launch. The final step is to execute the Franchise Agreement. Once that’s complete, it's schedule, training, and launch time.
READY TO EXPLORE OWNERSHIP?
Tell us about yourself and the market you’re interested in
Our team will review your inquiry and follow up with next steps, available markets, and qualifications.