PRO INSIGHTS

Author: TheHomeMag

A group of four construction or trade professionals gathered around a table with blueprints, smiling and discussing a project in a workshop.
  • Culture, Digital, Email

Building a Culture Where Employees Take Ownership of Their Work

Strong businesses depend on employees who care about their work and take pride in doing the job right.
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Home service technician showing a tablet to a smiling homeowner on her front porch while discussing a home improvement project.
  • Business

Why Post-Project Follow-Up Is Gaining Importance in Home Services

When it comes to home services, a customer's final impression often determines whether you get a repeat call, a referral
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Senior homeowner using a smartphone and taking notes on a yellow notepad while researching home improvement ideas.
  • Digital

Zero-Click Search Trends and What They Mean for Brand Visibility

There was once a time when going through search results involved clicking on websites for more information.
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Smiling woman reading a direct mail postcard advertising local home improvement services.
  • Print

Print Marketing for Contractors: Smart Add-Ons That Get More Calls

A lot of homeowners receive offers and advertisements in the mail from contractors hoping to get their business.
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Construction site foreman discussing a home building project with two crew members inside a framed house.
  • Culture

Workplace Culture for Small Businesses: Why Tough Conversations Matter

Workplace culture for small businesses is built through everyday actions and difficult conversations. Learn how addressing workplace issues early can
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Contractor reviewing construction plans with a female colleague while pointing to blueprints on a workbench.
  • Email

Home Improvement Business Profit Margins: Volume vs. Profit

Home improvement business profit margins depend on more than keeping crews busy. Discover how balancing job volume, pricing, lead quality,
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Construction professional working at a computer in an office to manage home improvement projects and business operations.
  • Email

Email Marketing for Contractors: Stay Connected and Win Repeat Business

Email marketing for contractors makes it easier to stay connected with past customers and generate repeat business. Learn how seasonal
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Smiling contractor shaking hands with a client on a residential front porch after discussing a home improvement project.
  • Marketing

Consistent Marketing for Small Businesses: Simple Tips for Busy Owners

Consistent marketing for small businesses doesn't have to take hours each week. Discover simple, practical habits contractors can use to
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A smiling senior man looking at a tablet in a workshop setting, surrounded by tools and blueprints.
  • Email

Home Improvement Email Campaigns: Generate More Leads

Home improvement email campaigns help contractors stay top of mind, connect with homeowners, and generate more leads. Discover how targeted
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Senior contractor reviewing building blueprints with a worker wearing a baseball cap at a workbench.
  • Culture

Employee Ownership Mindset: Build a More Engaged Team

An employee ownership mindset helps teams move beyond simply completing tasks and start taking responsibility for results. Learn how clear
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Interior designer showing a marble tile sample to a client while discussing home design and renovation options.
  • Business

Reputation Marketing: Build Digital Trust Beyond Online Reviews

Reputation marketing involves more than collecting positive online reviews. Discover how customer testimonials, industry certifications, case studies, and valuable content
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A contractor wearing a tool belt presenting a project timeline chart on a tabletop display to a couple sitting across a kitchen island.
  • Business

How Visual Project Timelines Build Client Confidence

Visual project timelines help home improvement businesses give clients a clear view of project phases, milestones and expectations, making decisions
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