PRO INSIGHTS
Author: TheHomeMag
- Culture, Digital, Email
Building a Culture Where Employees Take Ownership of Their Work
Strong businesses depend on employees who care about their work and take pride in doing the job right.
- Business
Why Post-Project Follow-Up Is Gaining Importance in Home Services
When it comes to home services, a customer's final impression often determines whether you get a repeat call, a referral
- Digital
Zero-Click Search Trends and What They Mean for Brand Visibility
There was once a time when going through search results involved clicking on websites for more information.
How Smart Contractors Use Print ‘Add-Ons’ to Get More Calls Without Increasing Spend
A lot of homeowners receive offers and advertisements in the mail from contractors hoping to get their business.
- Culture
The Hard Conversations That Define Your Workplace Culture
When you’re running a hands-on business, you aren't just managing projects; you’re managing people.
The Tradeoff Between Volume and Margin (in Home Improvement Businesses)
Most home improvement business owners chase one thing first: more jobs. It feels simple.
The Value of Email Campaigns for Staying Connected with Customers
Losing touch with past customers is one of the easiest ways to lose future work.
- Marketing
What Consistent Marketing Actually Looks Like for a Busy Business Owner
If you’re out in the field running a hands-on business, your schedule is probably already bursting at the seams.
Grow Your Home Improvement Business With Email
Email campaigns are powerful tools for keeping your business top of mind and connecting with customers.
- Culture
Building Ownership Mindsets Instead of “Clock-In, Clock-Out” Teams
In many workplaces, employees simply complete their assigned tasks and move on.
- Business
Reputation Marketing Beyond Reviews: Building Digital Trust Signals
Reputation marketing is a critical component of modern marketing strategy.
- Business
How Visual Project Timelines Improve Client Confidence and Decision-Making
Uncertainty is one of the biggest reasons homeowners hesitate during a project.