WHAT WE DO — PRINT & DIRECT MAIL
Print Advertising Targeted to Qualified Homeowners
From premium magazine placements to targeted direct mail, TheHomeMag's print solutions put your brand in front of the right audience — ready to renovate and remodel.
THE MAGAZINE
Getting Started Is as Simple as Choosing a Size
TheHomeMag is a premium print publication mailed directly to qualified homeowners across your local market. Every ad size is designed to work — whether you’re starting out or want maximum visibility.
Quarter Page
A cost-effective entry point.
Half Page
More space to tell your story.
Full Page
Full visual impact, front and back.
2-Page Spread
The largest standard placement.
PREMIUM POSITIONS
Exclusive Placement
for Standout Brands
Five placements with limited availability. One advertiser per position, per issue.
PREMIUM
Front Cover
Your brand is the first thing a homeowner sees when the magazine arrives in their mailbox. The front cover is the most recognized and sought-after placement in the book. It signals authority and drives immediate recognition for your business.
PREMIUM
Back Cover
The back cover faces outward when the magazine is set down on a counter or table, giving your ad continued exposure between readings. It’s the last placement a homeowner sees before closing the magazine, and one of the most retained.
PREMIUM
Center Spread
Two full pages facing each other at the center of the magazine, uninterrupted by the spine fold: the largest continuous canvas in the book. Ideal for a strong visual story, multiple product lines, or a before-and-after showcase.
PREMIUM
Sponsored Content
Choose a category-aligned template with light customization, or a fully custom editorial feature about your business. Sponsored Content reads like an article, which builds trust and engagement with homeowners.
CERTIFIED ONLY
Certified Directory
The Certified Directory appears at the front of every issue and is reserved exclusively for our Certified Pros. It functions as a curated reference section that homeowners turn to first when looking for a contractor they can trust.
- Front of magazine placement
- Certified Pros only
- Dedicated spotlight section
- Maximum credibility
MAGAZINE INSERTS
Stand Out Before
They Even Open It
Inserts are engineered to grab attention the moment the magazine arrives in the mailbox. They are printed on heavy stock that travels well and lasts, in a size that extends beyond the pages of the magazine.
BookMark
Designed to stand out the moment the magazine arrives and printed on premium, heavy card-stock that holds up beautifully in the mailbox and feels substantial to the touch. A smaller size than the magazine, it’s easy for homeowners to save, even when they discard the magazine.
PopOut Sheet
PopOut Sheets extend beyond the magazine's trim, peeking out at the top and side so your business catches attention before the magazine even opens. With a full front and back, you have plenty of room to share your services, showcase your work, and give homeowners every reason to reach out.
4-Page PopOut Sheet
Extending beyond the trim, this PopOut unfolds into a full mini booklet that gives your business room to really shine. More pages mean more of your story, more of your services, and more reasons for homeowners to hold onto it. And they do. This is the piece that ends up on the kitchen counter long after the next issue arrives.
SOLO MAILING — HOMEOWNER DIRECT™
A Smarter Way to
Reach Homeowners
A standalone mailer that is sent separately from the magazine. Ideal for smaller target areas and precise demographic targeting. Flexible mail dates and audience size maximize your reach while minimizing wasted spend.
6”× 9” Card
Compact and powerful. Precisely sized to grab attention and drive conversions.
6”× 11” Card
More space to showcase your services, work, and what sets your business apart.
11”× 17” Folded
The largest format, giving you maximum space to tell your story and make an impact.
TARGETING OPTIONS
Three Ways to Target Your Ideal Audience
HomeOwner Direct™ gives you specific control over who receives your mailer. Choose the list type that matches your budget and targeting goals.
Total Reach
Full saturation. Reach every household in a specific area, regardless of demographics, for maximum coverage.
Within
Targets the same affluent, owner-occupied homes as TheHomeMag’s mailing list, ensuring your message reaches homeowners with the means and intent to invest.
Select
Customized audience targeting based on specific features or attributes — narrow your list to reach only the most likely prospects.
PLUS ONE
Target Broader Audiences to Maximize Reach and Budget
Plus One is a flexible direct mail card designed for businesses that want to extend their reach beyond the TheHomeMag's core mailing list — at an accessible entry point. With a minimum audience of 30,000, it’s built for businesses ready to cast a wider net without overextending their budget.
Available in flexible card sizing up to 5” x 9”, Plus One gives you a clean, impactful format to get your message in front of more homeowners.
MULTI-CHANNEL MARKETING
Advertise Across Channels for the Strongest Results
Targeted homeowner email campaigns that keep local home pros top of mind.
Online
Online directory and digital visibility for local home improvement pros.
Certified
Third-party certification, a trusted badge, and a $5,000 Project Guarantee.
SUCCESS STORIES
What Advertisers Are Saying
“The quality of the homeowners in their mailing list is unlike anything else we’ve tried. These are people who are ready to spend, and they find us through TheHomeMag every single month.”
READY TO GROW?
Not sure which product fits your business?
Our local representatives know your market. They'll walk you through the options and help you build a plan that fits your service area, your goals, and your budget.