As a vehicle for home improvement businesses to market themselves to you, we recognize the importance of maintaining ethical standards in advertising practices. Our commitment to integrity, transparency and responsible marketing not only reflects positively on our brand and that of our business partners, but also contributes to the trust and satisfaction of our customers. 

This Code of Ethics serves as a guideline for the advertisers showcased in our magazines and websites, ensuring that we uphold the highest standards of professionalism and integrity.

**1. Truthful and Accurate Representation:**

We will provide truthful and accurate information about our products, services and pricing in all our advertisements. Any claims, testimonials or representations will be supported by verifiable evidence, and we will not engage in false or misleading advertising.

**2. Transparency in Pricing:**

We will clearly and transparently display the pricing of our products and services, including any applicable fees, taxes and charges. Hidden or undisclosed costs will be avoided, ensuring that customers have a clear understanding of the financial aspects of their purchases.

**3. Clear and Understandable Communication:**

Our advertising materials will use clear, concise, and understandable language to communicate information to our audience. Technical terms and jargon will be explained to ensure that customers can make informed decisions.

**4. Honoring Promotions and Offers:**

Any promotional offers, discounts, or deals advertised will be honored as presented. We will avoid bait-and-switch tactics and ensure that customers receive the benefits they expect from our promotions.

**5. Respect for Consumer Privacy:**

We will handle customer information with care and in compliance with relevant data protection laws. Personal information obtained through advertising efforts will be used only for the intended purpose and will not be shared or misused.

**6. Authentic Testimonials and Endorsements:**

Testimonials and endorsements featured in our advertisements will be genuine and accurately represent the experiences of real customers. Any compensation or incentives given to individuals providing testimonials will be disclosed.

**7. Compliance with Laws and Regulations:**

Our advertising efforts will comply with all applicable laws, regulations, and industry standards. We will avoid advertising that could be perceived as discriminatory, offensive or inappropriate.

**8. Avoiding Disparagement:**

We will refrain from making false or disparaging statements about our competitors in our advertising. Our focus will be on highlighting the benefits and features of our products and services, rather than undermining others.

**9. Continuous Improvement:**

We are committed to continuously reviewing and improving our advertising practices to align with evolving ethical standards and industry norms. Feedback from customers and stakeholders will be valued and used to enhance our advertising efforts.

**10. Commitment to Issue Resolution:**

We believe in having clear and accessible avenues for customers to lodge complaints or questions. We pledge to work within the TheHomeMag $5,000 Guarantee program to resolve issues fairly and in a timely manner.

By adhering to this Code of Ethics, we and our business partners and advertisers demonstrate our dedication to practices that build trust, credibility, and lasting relationships with our customers, while contributing to the positive reputation of the home improvement industry as a whole.