About ThehomeMag
About TheHomeMag
As a nationally recognized tech-enabled home improvement media company, TheHomeMag operates in 70 unique markets in 30 states, delivering 120 million magazines into the hands of eager home enthusiasts. We are a powerful platform that helps business owners reach their target audience, with 93% of our audience reporting that they appreciate how advertising keeps them informed about the products and services they need in our recent survey conducted by MRI-Simmons. We are a trusted brand that has been connecting homeowners with top-tier home improvement experts for more than 20 years. We offer not only traditional print and direct mail options for businesses, but our dynamic email platform and digital advertising options expand our partners’ reach beyond the mailbox. Our latest innovation, Marketplace by TheHomeMag, is an AI-driven platform that not only connects homeowners to Certified professionals in their local area, but at Askhomey.com, owners can get inspiration and advice about projects, and even generate images of what it might look like when it’s complete.
Unique markets
States
6.5M
Mailing zones
10M
Email reach monthly
10M
Our Culture
Magazines monthly
Digital reach monthly
We wake up with the mindset to Clear the Path to Make it Easy for our talented advertisers to do business with us, our valued homeowners to make the decision, and our 240 committed employees that hit their pillow that night knowing they did.
Our main commitment as a company has always been to Our People. We are dedicated to fostering a workplace culture that values and supports our team members in the dynamic realm of home improvement advertising. Our aim is to provide an inclusive, welcoming, and empowering environment where individuals can thrive, express their creativity, and contribute to delivering exceptional print, digital, email, and social media advertising experiences to our clients. Our workplace culture has caught the attention of countless organizations, including Inc’s Best Places to Work, Glassdoor, and more.
Our journey involves Bringing People Together – not only within our company but also within the communities we serve and the broader advertising industry. We acknowledge our inherent responsibilities and take pride in sharing the progress we have made. Through collaborative efforts, we aim to create positive impacts, forge connections, and contribute to a more vibrant and sustainable future in the world of home improvement advertising.
About Our Audience
TheHomeMag offers advertisers a prime opportunity to connect with influential, market-ready consumers who actively engage with content and ads.
History of our company
The home improvement sector is forecasted for another record-breaking year of solid growth and prosperity, with total home improvement spending projected to reach $500B by the end of 2024, with more than 60% coming from professional services.
Better advertising is more important than ever in connecting homeowners to local service and product providers. TheHomeMag cuts through the clutter and goes directly into the hands of buying customers for our clients every month. See the timeline below for highlights throughout our more than 20 year history to see how we became the brand we are today.
Timeline
TheHomeMag History
2002
2004
2004 - 06
2007
2007 - 10
2011
2011 - 14
2015
2016
2017 - 20
2022
2023
2024
TheHomeMag is born: inaugural Issue of TheHomeMag, then titled The Home Improver, landed in the mailboxes of the top 100,000 homes in Lee & Collier counties in southwest Florida.
Second magazine opens: opened first Affiliate and second TheHomeMag magazine in Ventura CA.
Four more magazines: produced four (4) more partner/Affiliate magazines in CA and FL.
First Franchise location: Las Vegas, NV signed in February and mailed in May
Eighteen Franchises launch: launched an additional eighteen (18) Franchise magazines throughout the U.S.
Corporate Expansion increases: expanded our growth plans to include Corporate-owned and operated magazines.
Eleven more magazines launch: changing the franchising business’ name from THM Franchising to THM Management signified our shift toward launching both franchise location and corporately-owned and operated magazine. We opened five (5) more Corporate-owned magazines as well as five (5) additional Franchise locations plus one (1) more Affiliate in these 3 years. TheHomeMag® magazine count at the end of 2014 was thirty-six (36) magazine titles in fifteen (15) states. Our thirty-six (36) magazines published and direct-mailed 5.3M magazines each month for our nearly 4,000 then-current customers.
Expansion includes HomeIMPROVED: thirty (30) Franchise magazines, six (6) Affiliate magazines, and ten (10) Corporately-owned magazines for a total of 46 U.S. locations in 21 states. Our total monthly footprint was 6.6M TheHomeMag magazines mailed every month for nearly 80M magazines annually.
Entering our 26th State: with an additional four (4) new magazine launches by May plus another two (2) in the second half of 2016, we published over 90M magazines annually between our flagship magazine, TheHomeMag, and our mid-cycle exclusive magazine, HomeIMPROVED.
More Franchise Expansion: finished 2018 with 56 active publishing magazines and another 3 in Spring 2019, bringing us to 59 magazine locations in 27 states mailing nearly 105 million magazines plus another 40 million Bookmarks, PopOuts, and DML cards.
The frenzy surrounding home improvement has never been in greater demand and TheHomeMag to delivered to 66 U.S. Markets with 120 mailing zones in 29 States mailing nearly 115 million magazines - plus another 100 million Bookmarks, PopOuts, and DML cards.
TheHomeMag's Digital Transformation: Recognizing the evolving landscape of media consumption, TheHomeMag expanded its offerings to include digital products alongside its traditional print publications. The centerpiece of this initiative is an advanced email program, Inbox Advantage, that seamlessly integrates with the company's proprietary mailing list. TheHomeMag also took a bold step with the launch of Marketplace By TheHomeMag, which is an AI-driven platform that serves as a one-stop destination for homeowners seeking home improvement products, services, and solutions.
We have solidified our position at the top of the digital space with the national launch of Marketplace by TheHomeMag across all our markets. We now operate in 70 unique markets across 30 states, delivering 120 million magazines annually in 124 mailing zones with over 100 million magazine inserts. Our powerful platform, continues to connect homeowners with Certified professionals.