Why Video Ads Complement Traditional Advertising
Picture this: You’re scrolling through your phone, and a short video grabs your attention. Before you know it, you’ve watched the whole thing. That’s the power of video advertising.
While traditional formats like print, TV, and radio remain valuable parts of a well-rounded marketing strategy, many businesses are expanding into digital formats to reach audiences in new ways. Video marketing is a powerful tool in that mix, helping companies increase engagement, tell compelling stories, and connect with potential customers, especially online.
Let’s explore how video ads can enhance your overall marketing efforts and support business growth.
The rise of video marketing
Video content has become a key player in modern marketing. With more people watching videos daily across platforms, businesses are using short-form content to quickly capture attention and inspire action.
Unlike static images or text-based ads, videos create a more immersive experience. Video ads now appear everywhere, including social media feeds, websites, streaming platforms, and search results. The growing popularity of short-form video content, such as TikTok, Instagram Reels and YouTube Shorts, has made it easier than ever for businesses to showcase their message in a fast, engaging way.
How video ads enhance your marketing mix
Video advertising brings unique strengths that make it a smart complement to traditional campaigns:
Quickly captures attention: With motion, sound, and storytelling, video grabs viewers faster than many other formats.
Builds emotional connections: Videos are ideal for telling authentic stories that resonate with audiences and leave a lasting impression.
Boosts engagement and conversion: Video ads often generate higher engagement and click-through rates, helping move viewers to action; whether it's visiting your website or making a purchase.
Social media-ready: Videos are shareable and interactive, giving them the potential to expand your reach through likes, comments, and shares.
Of course, video doesn't replace traditional marketing—it supports it. The most effective strategies combine the strengths of multiple formats to reach people across different channels.
The power of video content marketing
Video ads are just one piece of the puzzle. Video content marketing can be used to build trust and educate your audience.
For example, home improvement professionals can showcase finished projects or share behind-the-scenes content. Customer testimonial videos are also a powerful way to boost credibility.
When combined with print campaigns and direct mail, video helps reinforce your brand message and stay top-of-mind with customers.
Making video work for your business
The good news is you don't need a massive budget to benefit from video advertising. Even a smartphone can produce high-quality, engaging videos that capture your audience’s attention.
Here are a few quick tips:
Keep it short and focused to hold attention.
Highlight a problem and show how your product or service solves it.
Add captions for viewers who watch without sound.
Consider professional help to polish your video and boost performance.
When you're ready for video advertising, we can help
Video ads offer a dynamic way to support your existing marketing efforts and drive results. When used alongside traditional advertising formats, they can help you reach more people and connect meaningfully.
If you're ready to explore how video can fit into your marketing strategy, THM Media is here to help. We offer both print and digital solutions to meet your unique goals—and we’ll guide you every step of the way.
